MUVMobility Urban Values – levers behavior change in local communities using an innovative approach to improve urban mobility: changing commuting habits through a game that mixes digital and physical experiences.
Rather than focus on costly and rapidly ageing urban infrastructures, MUV promotes a shift towards more sustainable and healthy mobility choices by engaging in a positive way local communities, local businesses, policymakers and Open Data enthusiasts.

MUV solutions will be open, co-created with a strong learning community of users and stakeholders, and piloted in a set of diverse urban neighborhoods spread across Europe: Amsterdam (NL), Barcelona (ES), Fundao (PT), Ghent (BE), Helsinki (FI), Palermo (IT).

Mobility and environmental data gathered via the mobile app and the monitoring stations, all released as Open Data, will allow policymakers to enhance planning processes and civic hackers to build new services able to improve cities’ quality of life in a more effective way.

Pilot Cities

In order to ensure the relevance of the sample and thus the replicability of the project results, six different pilots will be set out parallely across Europe, in six very different cities and more specifically neighborhoods, with different mobility habits, sizes and population volumes.

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