The ‘Blueprint for Pilots’ Execution’: a preliminary representation of the general characteristics of MUV service experience

If you are interested in service design and want to discover how the MUV service really works, you should read the deliverable ‘Blueprint for Pilots’ Execution’. It depicts the general uses cases related to the functionalities of MUV that will be common for all the pilots happening in the six EU neighbourhoods involved in the research.

In this document the University of Aalborg thus included a number of visualizations of MUV service experience. The representation techniques adopted – service journey and service blueprint – are those commonly used in service design to support the dialogue between designers, service providers, users and other relevant stakeholders who contribute to value creation in the service.

More specifically, the service journey synthesizes the experience of the main actors in a specific occurrence of the service, while the service blueprint represents the detailed description of front- and back-office for the same occurrence.

Example of a MUV user journey from D5.1


Following the guidelines, pilot coordinators will know how to let the communities of users start adopting the service across each of the six neighbourhoods, let the local businesses become part of the service system, support municipalities and public authorities in orchestrating the service.

Why read this deliverable:

  • to learn how we locally implement MUV service;
  • to see how 2 common representation techniques of service design work;
  • to know more about the MUV service and how the actors involved interact in this ecosystem.

Convinced? You can download the ‘Blueprint for Pilots’ Execution’ here.