MVV is collaborating with MUV to analyse the effectiveness of gamification concept in changing people’s mobility behaviour. MVV region comprises of both, very densely built up urban areas as well as very sparsely populated rural areas. The city of Munich and its surrounding counties have seen a massive growth in population in the last decades. This is due to the fact that MVV region offers a high quality of life and is home to a large number of high-tech industries, educational and research institutions as well as tourist destinations. Due to this population explosion and heavy dependency on cars, the MVV region has to deal with severe traffic problems and often exceeds its pollution limits.